This is the email that was sent to shareholders.
I am writing to share some extremely difficult news and the hard choices we must take to ensure Alpkit continues.
We’ve faced incredible challenges over the last three years—rapid cost inflation, challenging market environment and new trade barriers coupled with the rising weight of interest rates and recovery loan repayments. While we have made huge progress, and came incredibly close to a successful turnaround, my Board recognises that these pressures have created an insurmountable mountain for us to climb as we currently stand.
It is an extremely sad day for everyone at Alpkit, and for us co-founders in particular.
Today, we are confirming that the Board has accepted that we must place Alpkit into administration. We have applied to the courts to start that process. It is hugely regrettable, as unfortunately, this means the value in your shares is lost.
As the main shareholder and Chief Executive, I carry the weight of this personally. Under my leadership, we have made mistakes. But overall, we have done so much more right.
Alpkit was founded on friendship. One of the personal pleasures of this journey—which makes this decision so much harder—is knowing that behind every transaction is a human relationship. People we know, we trust, and we enjoy doing business with. To us, you have always been far more than lines and numbers on a chart.
Alpkit has been a lifetime’s work with so many highs: award-winning products, industry firsts, and the honour of being named Outdoor Brand of the Year just this past December. Throughout this time, your support has been overwhelming. You have inspired and energised us with your guidance, your product feedback, and your time spent with us at AGMs, Big Shakeouts, and on our gravel rides.
The Path Forward
We are in advanced talks with a new owner and investment partner and expect to share news with you shortly. Everything is in place to complete the deal. We expect that all jobs will be saved, our stores will remain open, and all customer orders will be fulfilled.
The Alpine Bond remains strong. Our pipeline of new products is as exciting as ever. We remain here to help you Go Nice Places, Do Good Things.
In doing so, we are doing something rare. Every shareholder who joined us through either of our crowdfunding campaigns will be given shares in the new company. This is not just a commitment from the team here; it demonstrates how well-aligned our new investor is with each and every one of you. You invested in us, and although that original business is lost, we want you with us with a stake in our future.
I’d like to thank you personally and also on behalf of Nick, Col, Kenny and Leigh for supporting us through the highs. Our entire team looks forward to emerging from this low—together. And with your continued stake in Alpkit, we look forward to having you alongside us on the journey ahead.
David Hanney
Chief executive