Interesting times
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Wonder if that includes Chain Reaction?
Don’t know if this is a good or a bad thing?
Recently found Wiggle a bit fierce on price recently.
I think I read a while ago that Wiggle’s owners were looking for a buyer.
and yes, it will include CRC which is a fully owned sub of Wiggle
It’s going to be very confusing if I have to decide to buy my bike bits from Signa Sports or Sigma Sports 
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For me the confusion will be with
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Already confusing enough because Sigma Sport had to change its’ name to Sigma Sports to avoid confusion with the German bike computer manufacturer 
From £500 million to £3 million 
.
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Quite a lot of money for a domain name and warehouse full of tat, maybe it was for the haribo 
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Given he already owns a warehouse and delivery infrastructure 3m is absolute peanuts for the amount of brand equity Wiggle had.
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Straight out of the Ashley playbook - buy the name and IP, cheapen the brand and sell tat which fools people into thinking they are still buying quality.
Viz: Karrimor, Slazenger, Everlast, Donnay etc and more recently Evans Cycles and Wiggle
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