@gingerbongo - I did the upstairs en-suite in pro cycling brands; Hansgrohe taps, Quick-Step vinyl flooring, secured with Mapei Ultraplan 3240 self-levelling screed, then edged with Soudal caulk 
Put a nice new Deceuninck window in, replacing the old misted unit.
After installing, I washed my hands with some Ineos hand cleanser, went inthe shower and washed my hair with my Alpecin caffeine shampoo, donned my Rapha-Palace garbs to drive to Lidl in my Citroen 
I’m hoping you donated to your favourite charities like EF Education on the way, whilst planning your next holidays to Kazakhstan and Bahrain?
Such wonderful places, I’m sure.
But I’m more influenced by the Rhyl-Pampus Grass continental team 
#IfTheCaravansRockingPleaseComeKnocking
You know all the brands so QED their brand awareness has improved 
It does not translate to bicycle sales…
I’m not sure that bothers Jumbo or Visma or Soudal or Quickstep or Lidl etc
Lance would disagree with you. Claims to have single handedly built the Trek brand on the back of his TdF antics.
But sponsorship is about more than shifting units these days. It’s buying the opportunity to schmooze your clients with famous faces, or try and deflect a painful google search to something more wholesome.
Not sure @Poet is going to be buying any Ineos gear for his en-suite,
I’ve got some hand sanitizer in the car 
And I ride out to refinery every now and then - nice and flat 200km
I think Jumbo are pulling out of all their sponsorship deals, something to do with the disgraced ex CEO.
If a merger does take place, the question is where do all the riders and staff go? Both teams have almost full rosters and a team only needs one set of staff.
Are rider contracts invalid under a new team? Who knows?
In an odd way it might even things up in the GC if Rog and Remco go to new teams. Maybe.
And if you lived in the EU, you could have gone to a Jumbo store to buy all of these goods
Aren’t team sizes limited by the UCI, so a merger would mean half of the riders and half of the staff losing their jobs? 
Cycling sponsorship seems to be largely at the whim of cycling fans in the boardroom rather than any tangible benefits. Maserati were sponsoring all sorts of cycling stuff in the Uk because the UK CEO was into cycling. When he lost his job it all stopped abruptly.
There was a story on one of the cycling sites yesterday that Tim Cook is a huge cycling fan and had recently visited the JV team, so they were speculating that Apple would be sponsoring the team 
30 riders.
Both are full.
So if any have to leave, they get their salary paid until the end of their contract.
So some teams could be getting some nice free juicy riders 
Isn’t football the same? All those millions in revenue just go in player salaries.
At least football clubs have a revenue stream from TV money, ticket sales, merchandise etc. the Americans buying up the teams are aiming to turn a profit from them.
For cycling teams your only income is from sponsorship, so when the sponsors go you have nothing 
Do many Football teams turn a profit?
Looking at the price of Tickets in the NBA, it’s clear TV rights & sponsorship aren’t covering costs!
Bigger issue must be for the back room staff. A lot more than 30 people looking for new teams, most of which are considerably less well funded than JV or QS.
If Remco, Roglic and maybe Kuss move on, it could open up the GC race a bit more.
Remco and Kuss aren’t GC contenders.
Kuss would’ve lost minutes to Roglic and Ving up Angliru and T’other climbs.
Remco is a mad baby 
He should go to Lotto Soudal to be with his baby brethren, Caleb Ewen.
Is that Vuelta winners Remco and Kuss 
Haven’t Lotto Soudal kicked Caleb into touch?